This work is covered by an NDA, so I can't share the full case study here. I'm happy to walk you through the problem, the process and what shipped over a quick call.
I like getting involved before the pixels.
I’m a product designer who starts with the problem, not the screen. Over 5+ years across travel, fintech, SaaS and EdTech, I’ve worked with product and engineering to simplify complexity, shape ideas and use AI to move from thinking → making → shipping.
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A few teams I've had the chance to design with.
From startups figuring things out for the first time to established teams solving problems at scale. Each of these is a challenge solved, a story told, and a product made better through thoughtful design
I'm proud I got to work on.
Different industries. Different constraints. Different people.
But the same question every time: what can we make simpler?
I don't have a magic design process.
Every problem needs a slightly different approach. But there are a few things I come back to every time: understand the problem, get close to the people using it, explore the possibilities, test what matters, and keep refining until it makes sense.
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The places that shaped how I design.
Five years, a few different industries, plenty of lessons — and a lot of people I've been lucky enough to learn from.
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The nicest part of the job is the people.
PMs, and engineers I've worked alongside.A few words from people I've had the privilege of solving problems with - PMs, designers and engineers
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Things you might want to know.
Quick answers to what people usually ask before we work together.
