ORN — a travel app that rewards you before you even pack.
Designing and shipping a travel app where people earn, play and book — built end-to-end with Claude on a deadline that didn't move.
ORN is a travel app for anyone dreaming of their next trip — open to every destination, with most departures currently running across Europe. Instead of asking users to book on day one, it gives them a reason to open the app every day: answer a question, earn rewards, and spend them on the journey.
I owned the product design end-to-end — from research and user testing to flows, UI and the build itself, which I shipped with Claude.
Travel is booked once a year. Apps get deleted in a week.
A holiday abroad is a big, considered purchase. People research for months, compare endlessly and only commit when they feel sure. A travel app that only sells trips has nothing to offer them in between.
We needed a reason for people to come back daily, build trust with a new brand along the way, and make the moment of booking — and everything after it — feel effortless.
Three kinds of travellers, one app.
What made this hard.
Earn. Play. Travel.
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A package you can actually edit.
Private tours are built around one family or group, so almost everything can change — from the hotel on night two to the car that picks you up.
Group tours share a route and a date, but travellers can still upgrade rooms, add experiences and choose meals without breaking the trip for everyone else.
Before you book, and after.
Designing a travel flow is never simple. I ran rounds of user testing to learn how people actually plan — then rebuilt pre-booking and post-booking around what they told us.
“I don't want to talk to anyone until I know roughly what it costs — and what I get back.”
Participant, pre-booking testNot the usual way an app gets made.
No months of mockups, no hand-off. I started with the business, got a first version running with Claude, and let real users steer it from there.
Live, growing, and still shipping.
After the website and app went live, enquiries rose noticeably — and the daily questions gave people a habit, not just a download.









